Performance Dashboard

Track performance by client, campaign, city, channel and creative.

Spend

R$ 842,000

Impressions

12.4M

Clicks

486K

CTR

3.92%

CPC

R$ 1.73

CPL

R$ 19.80

CAC

R$ 42.30

ROAS

3.4

Revenue

R$ 2.86M

Conversions

42,528

Spend vs Revenue

Chart visualization

CPL by City

Chart visualization

ROAS by Channel

Chart visualization

CTR by Format

Chart visualization

Creative Impact Breakdown

Creatives with human presence have 18% higher CTR.
Short headlines reduce CPL by 12%.
Green background variants perform better in Curitiba.
CTA 'Get Offer' outperforms 'Buy Now' for lead generation.