Optimization Agent
AI-powered recommendations and automated optimizations.
Pause low-performing creative
Creative #BR-SP-042 has CPL 44% above campaign average for 72 hours.
Action:Pause creative and generate new variation.
Scale winner
Creative #BR-CWB-018 has ROAS 4.1 and stable CTR.
Action:Increase budget by 20%.
Generate new variation
Audience Women 25-34 is showing creative fatigue.
Action:Create 5 new lifestyle image variations.
Reallocate budget
Curitiba is outperforming São Paulo by 31% lower CPL.
Action:Move R$ 10,000 from São Paulo to Curitiba.
Automation Rules
If CPL is 30% above campaign average for 48h, pause creative.Active
If ROAS is above 3.5 for 72h, increase budget up to 20%.Active
If frequency is above 5 and CTR drops 25%, generate new creative variation.Active