A/B Testing

Plan, visualize and analyze creative variations.

Headline Test

Running

Variant A

"Black Friday starts now"

3.2%

CTR

Variant B

"Your exclusive offer is here"

4.1%

CTR

Winner: Pending

CTA Test

Completed

Variant A

"Buy Now"

2.8%

CTR

Variant B

"Get Offer"

3.9%

CTR

Winner: B

Image Test

Running

Variant A

"Product-focused"

3.5%

CTR

Variant B

"Lifestyle-focused"

4.3%

CTR

Winner: Pending

AI Recommendations

• Variation B has 23% lower CPL. Recommend scaling budget.
• Lifestyle image performs better for Women 25-34.
• Product-focused creative performs better in remarketing.